Portfolio
Selected projects across web development, custom applications, and digital marketing. Each one built with purpose.
For NeuroDiverse Life (NDL), we moved beyond standard web design to engineer a custom full-stack ecosystem. NDL provides critical training for high-stakes professional sectors, including the police. They required a platform that didn't just look "corporate," but functioned with the precision and security required for large-scale professional coaching and sensitive data handling.
Lead Stack is a bespoke B2B SaaS platform I founded and engineered to solve the high cost and complexity of lead acquisition for small businesses in the automotive sector. The platform automates the entire lifecycle of a lead—from multi-channel ingestion and geographic verification to instant distribution and credit-based billing. At its core is a custom-built engine that allows agents to purchase exclusive, postcode-targeted "scrap car" leads with zero manual intervention, creating a truly hands-off revenue stream
A free, open-source WordPress plugin published on the official WordPress.org repository that gives site owners control over how AI crawlers interact with their content — built as the web begins to grapple seriously with what AI training and indexing actually means for publishers.
A fully-featured WordPress booking plugin built from scratch: multi-provider scheduling, Google Calendar sync, Stripe payments with authorize-then-capture, configurable email templates, and a clean REST API — all delivered as a self-contained plugin that installs in minutes and handles the full booking lifecycle end to end.
A WordPress plugin published on the official WordPress.org directory that solves a real and common problem: sites accumulating duplicate content through imports, migrations, and editorial accidents — and the SEO damage that follows if it goes unmanaged.
A WordPress plugin that turns any site into a fully-featured venue directory: automated geocoding, an interactive Google Maps archive with custom marker info windows, a synchronised gallery slider with full-screen lightbox, and Schema.org LocalBusiness markup generated automatically for every listing.
I designed and engineered a robust, high-performance e-commerce ecosystem for La Cakery, a rapidly growing franchise specializing in custom eggless cakes. This project required more than just a store; it demanded a suite of custom-coded solutions to manage complex franchise logistics, real-time product personalization, and localized customer journeys.
A lightweight WordPress plugin that renders WooCommerce products in clean, responsive Bootstrap 5 card grids — deployable anywhere via shortcode or Elementor widget, with global style controls and per-instance category and layout configuration.
A WooCommerce extension that turns any standard product into a bookable course session — with slot management, per-slot capacity limits, attendee detail collection, and automated delivery of Zoom or Teams joining instructions the moment an order completes.
A WooCommerce plugin enabling customers to upload and crop images directly on the product page — automatically attached to order meta and included in email notifications — ideal for personalised product stores.
A comprehensive WooCommerce plugin for managing click-and-collect orders — including collection time settings, booking windows, unavailable date management, email integration, and an admin dashboard widget.
A WordPress plugin that scans posts and pages in batches to identify broken links — with real-time feedback, dynamic link analysis, and a clean admin interface for monitoring your site's link health.
Let's Work Together
Whether you need a bespoke website, a full digital marketing strategy, or a technical partner who understands business — I'm here.