Search Engine Optimisation
Be Found.
Be Chosen.
Be Remembered.
SEO that builds lasting visibility — not quick wins that vanish with the next algorithm update. Strategy-first, transparency always.
The Approach
Clarity, Strategy, and Results
SEO shouldn't be mysterious. The fundamentals are well-understood — the difference between sites that rank and sites that don't is consistency, technical rigour, and a strategy aligned to real business goals. I've been doing this since 2009. The tactics evolve; the principles don't.
On-Page SEO
The Foundation
Everything search engines read on your site — title tags, meta descriptions, header hierarchy, internal linking, schema markup, and page speed. Most sites are leaking rankings through poor technical hygiene. We fix that first.
- Technical SEO audit
- Title & meta optimisation
- Header structure (H1–H6)
- Internal linking strategy
- Schema / structured data
- Core Web Vitals & speed
Off-Page SEO
Authority & Trust
Google ranks authority, not just content. Building the right backlink profile — through outreach, citations, and digital PR — signals trust to search engines and moves the needle on competitive terms.
- Link building & outreach
- Business citation building
- Google Business Profile
- Review acquisition strategy
- Brand mention tracking
- Competitor link analysis
Content & Growth
Engagement & Scale
Content is the vehicle — strategy is the engine. Targeted content that answers the right questions, captures long-tail searches, and earns links naturally. Ongoing refinement to keep rankings climbing month on month.
- Keyword & intent research
- Content strategy & planning
- Landing page creation
- Blog & authority content
- Conversion copy
- Monthly performance review
Local SEO & Near Me
Dominate Your Local Market
For businesses serving a geographic area, local SEO is the highest-ROI channel available. I optimise your Google Business Profile, build location-specific landing pages, manage citations across directories, and help you capture the "near me" searches that drive foot traffic and inbound calls.
From multi-location businesses to single-site service providers — local visibility compounds. A well-optimised local presence keeps generating enquiries long after the initial work is done.
Transparent Reporting
You'll Always Know What's Working
SEO shouldn't feel like a black box. Every month you get a clear report covering rankings, organic traffic, goal completions, and the specific actions taken that period. No jargon — just the numbers that matter and the story behind them.
I connect Google Search Console and Analytics to give you a complete picture: which keywords are gaining ground, which pages are underperforming, and exactly where the next opportunity sits.
AI & The Future of Search
Built for How People Search Now
AI Overviews, Search Generative Experience, Bing Copilot, ChatGPT — the way people find information is shifting. The fundamentals still win: authoritative content, strong technical foundations, and genuine expertise. But the strategy needs to account for how AI surfaces answers.
I stay ahead of algorithm changes and emerging AI search behaviours so your site isn't just ranked today — it's built to remain visible as search evolves.
What to Expect
A Typical 12-Month SEO Journey
Full technical SEO audit, competitor analysis, keyword research, and a prioritised action plan.
Title tags, meta descriptions, heading structure, internal links, schema markup, and speed improvements.
Citation building, Google Business Profile optimisation, link outreach, and review strategy launched.
Targeted content creation, long-tail keyword capture, landing page builds, and performance tracking.
Data-driven adjustments — doubling down on what's working, fixing what isn't. Rankings consolidate.
Expand into new keyword clusters, geographic areas, or service lines. Compounding returns kick in.
The Full Picture
How My SEO Process Works
SEO success doesn't happen overnight — it's the result of consistent, strategic work that compounds over time. Here's how your campaign evolves through my 12-month growth framework.
Keywords & Phrases Targeted
I begin by identifying the search terms your ideal customers are already using. These keywords form the foundation of your campaign — ensuring your website is visible for the exact phrases that drive qualified traffic and revenue.
Competitor Keyword & Link Analysis
Understanding your competition is critical. I analyse your competitors' keywords, backlinks, and strategies to uncover what's working in your industry — and how we can outperform them. This data-led insight allows your campaign to gain traction faster and smarter.
Meta Tags Composition
Every page on your website needs clear, concise meta titles and descriptions that align with Google's best practices. I craft these manually to improve click-through rates (CTR) and ensure every listing is perfectly positioned in search results.
Page Content Optimisation
I review and optimise every piece of content to match your target keywords, tone, and user intent. From headers and internal links to keyword density and readability, each element is fine-tuned for both human users and search engines.
Site Map Creation
A structured XML sitemap helps Google and AI crawlers understand how your website is organised. I create and submit a complete sitemap that ensures all your pages are indexed correctly and efficiently.
Robots.txt Creation
This small but powerful file tells search engines which areas of your site to crawl — and which to ignore. I create and optimise your robots.txt file to guide bots properly and ensure your site architecture supports your SEO goals.
Search Engine Submission
Once your technical setup is complete, I manually submit your website to Google, Bing, and other major search engines to ensure indexing begins quickly and accurately — accelerating your visibility right from the start.
Monthly Search Engine Ranking Reports
Transparency is key. I provide detailed, easy-to-understand monthly reports showing how your keyword positions are improving, which pages are performing best, and where new opportunities are emerging.
Competitor Data Tracking
Alongside your own results, I continuously monitor how your competitors are performing. This helps identify trends, adapt strategies, and stay one step ahead in competitive search environments.
Link Profile Building
Links are the backbone of SEO authority. I secure high-quality backlinks from relevant, trusted websites to increase your site's credibility and search ranking power. Each link is chosen for quality, not quantity.
Backlink Audit & Cleanup
If your site has existing low-quality or spammy backlinks, they could be harming performance. I audit your full backlink profile and disavow any toxic links — protecting your site's trust and ensuring future growth isn't hindered.
Brand Monitoring
Your online reputation affects how search engines view your brand. I monitor mentions, reviews, and citations across the web — ensuring consistency, credibility, and quick responses to negative content or outdated information.
Content Creation & Blog Post Optimisation
Fresh, keyword-rich content signals to Google that your site is active and relevant. I create engaging blog posts and service pages that attract readers, build authority, and naturally earn backlinks over time.
Website Speed Optimisation
A fast website not only improves user experience but also boosts rankings. I test and optimise your site's loading speed, image compression, and caching setup to meet Google's Core Web Vitals — ensuring your site performs flawlessly on all devices.
Press Releases Submitted to Google News
Press releases are a powerful way to gain exposure and backlinks. I write and distribute professional, SEO-optimised releases through verified news outlets to boost your brand visibility and authority.
Google Analytics Integration
Every campaign includes Google Analytics setup or review to track performance, behaviour, and conversions. You'll know exactly how visitors find and interact with your website — and where your best opportunities lie.
Social Media Post Submission
SEO and social media work hand in hand. I create and share content across your social channels to increase visibility, encourage sharing, and generate referral traffic that supports your overall SEO growth.
Social Media Sponsored Posts
To amplify reach, I can also run targeted sponsored posts that promote your new content or services to relevant audiences. This boosts engagement and drives high-quality traffic to your site, reinforcing both your SEO and brand presence.
Infographics
Visual content drives shares and backlinks. I design clear, impactful infographics that make complex information easy to digest — positioning your business as an authority in your field and encouraging natural link growth.
Directory Submission & Audit
I identify and list your business on reputable directories and industry platforms — correcting inconsistent or duplicate listings. This strengthens your local SEO, improves credibility, and ensures accurate contact data across the web.
Sponsored Key Phrase (Guaranteed Google Visibility)
This is my unique SEO advantage. Each campaign includes at least one sponsored key phrase — meaning you'll appear on Google from day one of your campaign (terms apply). It bridges the gap between paid and organic visibility, giving you immediate exposure while long-term rankings build naturally.
AI & Emerging Search Optimisation
Search is evolving — and AI-driven platforms like Google SGE, ChatGPT, and Bing Copilot now shape how people find information. I optimise your website for AI discovery, ensuring your brand appears in AI-generated answers and summaries through structured data, entity linking, and content clarity.
Technical Health Monitoring
Even well-optimised websites can lose visibility due to technical issues. I continuously monitor your site's health — checking for broken links, crawl errors, indexation issues, and other performance concerns to keep rankings stable.
AI Content Quality Auditing
I audit your content to ensure it meets Google's EEAT (Experience, Expertise, Authority, Trust) standards and AI recognition. This ensures your content remains human-first, trustworthy, and visible in next-gen AI search platforms.
Voice Search & Mobile Optimisation
I tailor your SEO strategy for natural language queries and mobile-first experiences — optimising for "near me" searches, featured snippets, and smart assistant visibility.
Monthly Strategy Reviews
Each month, I provide a short, structured strategy review — walking you through key metrics, wins, and next steps, so you're always informed and involved in your campaign's progress.
Reputation & Review Strategy
Your online reputation directly influences SEO performance. I help you collect and manage genuine customer reviews across Google, Facebook, and Trustpilot — boosting trust signals and local visibility.
Proven Results
Real Campaigns. Real Numbers.
These aren't estimates or industry averages — they're actual outcomes from active SEO campaigns run for real clients and my own businesses.
International SEO expansion drove a 1,950% increase in US organic visibility, alongside strong double-digit gains in impressions and traffic across all markets.
Built from scratch into a national lead-gen machine. Organic search drives over 30,000 qualified enquiries per year across 90% of the UK, ranking for highly competitive scrap and salvage terms.
Local SEO and Google Business Profile optimisation across Birmingham, Solihull and the wider West Midlands — dominating the local pack for high-intent service searches.
Why Work With Me
Experience. Credibility. Results.
I don't just run SEO for clients — I run SEO for my own businesses. Lead Stack generates over 30,000 qualified leads per year entirely through organic search. Vehicle Data Information ranks for competitive automotive terms. I have skin in the game.
Read the full storyFAQ
Common SEO Questions
Let's Talk
Ready to Start Ranking?
Start with a free SEO audit of your site. I'll identify the quick wins and the longer-term opportunities — no obligation, no jargon.
Let's Work Together
Ready to Build Something Remarkable?
Whether you need a bespoke website, a full digital marketing strategy, or a technical partner who understands business — I'm here.